In a bombshell revelation that’s sending shockwaves through the public relations industry, Baden Bower’s CEO, AJ Ignacio, has broken his silence on the debate surrounding paid versus earned media placements. The PR industry disruptor has prepared a transparency initiative that aims to turn skeptics into believers. What he’s revealed opens new opportunities in the market for entrepreneurs seeking a top PR agency catering to small businesses.

The guaranteed placement pioneer, which has achieved a staggering 685% year-on-year growth while serving over 3,600 clients globally, is preparing to unleash an unprecedented transparency offensive that could revolutionize the PR world.

The truth about paid media

Paid media, often dismissed by industry traditionalists, can actually provide brands with crucial advantages that earned media simply cannot deliver. Unlike the uncertainty of traditional PR pitching, paid placements offer complete control over messaging, guaranteed timing and predictable outcomes; exactly what cash-strapped startups and growing businesses desperately need.

Paid media allows brands to leverage the credibility of trusted publications while maintaining complete narrative control. When Baden Bower secures guaranteed placements on tier-one outlets within 72 hours, clients receive immediate third-party credibility without the months of speculative pitching that traditional agencies demand. In some cases, the media secured is sponsored, in other cases it is organic. The result depends on the particular commercial relationship the PR agency has with its publishers.

Why earned media alone is failing modern businesses

Earned media was once the so-called “holy grail” of PR, but it can come with limitations that industry veterans refuse to acknowledge. While earned coverage provides unparalleled credibility through genuine editorial endorsement, it’s notoriously difficult to secure and impossible to guarantee and offers zero control over timing or messaging.

Building genuine relationships with journalists fosters trust and opens the door to organic coverage, but earned media requires considerable investment in relationship-building and is not guaranteed to produce results. Ignacio believes that this uncertainty can be financially catastrophic for startups and emerging brands.

Companies relying solely on earned media often face months of waiting with nothing to show for their investment, a luxury most growing businesses simply cannot afford.

Baden Bower’s hybrid solution

Baden Bower is pioneering hybrid packages that combine guaranteed paid placements with traditional earned media through its relationships with journalists, which guarantees its clients exposure in tier-1 publications and podcasts.

This strategy aims to deliver the best of both worlds. Hybrid models blend the advantages of all media types, allowing businesses to secure immediate credibility through guaranteed placements while simultaneously building long-term journalist relationships for organic coverage.

What makes the current media landscape particularly compelling is the emergence of a new category that blends the advantages of all three media types. This hybrid approach allows some credibility mojo to rub off on business, while also granting a measure of control over the message.

The credibility crisis that’s rocking the PR world

The industry’s credibility concerns stem from growing advertiser demands for transparency and accountability. Eighty-one percent of marketers say corporate responsibility and brand values now play a more prominent role in marketing decisions, and 60% of advertisers are willing to downgrade partners based on trust factors alone.

Editorial content maintains authenticity through unbiased information delivery, while sponsored content navigates different priorities, focusing on product visibility. The key difference lies in transparency and proper disclosure practices.

Baden Bower’s transparency gambit

Baden Bower is preparing to launch  a comprehensive transparency initiative in the PR industry. The radical approach will include a four-pronged approach to transparency. It now publishes a regularly updated list of all media outlets, clearly distinguishing between paid, sponsored and earned placements. It has developed educational content that explains its methodology and quality-control processes. Furthermore, Baden Bower allows prospects to examine sample articles and publication domains before purchase,.

Why brands are abandoning traditional PR

The statistics don’t lie: Hybrid approaches create feedback loops between paid and earned media, driving continuous improvement in both areas. Smart brands are discovering that paid campaigns can amplify earned media content, extending reach and highlighting positive reviews to broader audiences.

By combining the strengths of both methods, businesses can achieve results that neither strategy could accomplish alone. This approach preserves the authenticity of earned media while leveraging the scalability of paid media.

For startups and emerging brands, the choice is becoming crystal clear: embrace hybrid models that can deliver immediate results while building long-term credibility, or continue gambling with traditional approaches that offer no guarantees.

The industry change that’s coming

Baden Bower’s transparency initiative represents more than damage control. It’s positioning the company to capture massive market share from agencies struggling with credibility challenges. In an industry where trust factors now weigh more than ever on media-buying decisions, radical transparency could establish entirely new standards.

Companies that master the hybrid approach while maintaining transparent practices may emerge as the next generation of industry leaders. Those relying on outdated models risk being left behind in an increasingly competitive landscape where results matter more than reputation.

Picture this scene from Madison Avenue’s most exclusive PR boardroom. A startup founder walks into a gleaming office clutching a $50,000 retainer check, desperate to get featured in a major magazine, which might never happen. Three months later, he’s still waiting while his competitor, who spent half that amount with a scrappy outfit called Spynn, already flashes an “As Featured In Forbes” badge on his website. The traditional PR titans are discovering that guaranteed delivery beats beautiful promises every single time.

Matteo Ferretti’s Spynn has turned the genteel world of public relations into something resembling a paid subscription service for media coverage, complete with guaranteed delivery dates and contractual promises. While legacy agencies might still operate like Victorian-era matchmakers, arranging introductions between clients and journalists with no promises of matrimony, Spynn functions more like a Las Vegas wedding chapel — quick, certain and surprisingly effective.

The death of “pitch and pray”

Spynn delivered over 10,000 guaranteed media placements across premium publications in 2024 alone, serving more than 3,000 clients with the efficiency of a well-oiled luxury car assembly line. Their 4.9 out of 5 rating on Proven Expert suggests clients are getting something traditional agencies have struggled to provide: actual results instead of artfully crafted excuses.

Traditional PR operates on Ferretti’s description of the “pitch and pray” model. Agencies collect monthly retainers while crossing their fingers that editors will bite on their story angles. It is like paying for a dating service that introduces you to people but makes no promises about whether they will return your calls. Spynn’s approach resembles more of an arranged marriage: awkward, perhaps, but with a much higher success rate.

The company’s $12.5 million in annual revenue, growing at 83% year over year, suggests the market is hungry for certainty in an industry built on uncertainty. When businesses can choose between paying $10,000 monthly for three months of hopeful pitching or getting guaranteed media placement for a fraction of that cost, the math becomes as simple as choosing between a lottery ticket and a savings bond.

David meets Goliath on digital steroids

Spynn’s competition reads like a who’s who of PR aristocracy, with their century-old pedigree and admiration from Fortune 500 companies. Yet Ferretti’s outfit is growing fast, expanding from 1,500 to 3,000 active clients while maintaining a 95% retention rate.

The secret sauce is not mystical; it is methodical. Spynn has developed proprietary technology and editorial partnerships that contractually ensure media coverage in major publications. While traditional agencies spend decades cultivating relationships with journalists who might say yes, Spynn has built systems that guarantee yes from the start.

Their expansion plans read more like a tech startup’s roadmap than a traditional PR firm’s growth strategy. Six key time zones, specialized remote teams with native market expertise and a goal of capturing 60% market dominance in guaranteed placement services within five years. They are treating PR like a software problem that can be solved with better algorithms and stronger partnerships.

The credibility arms race

Traditional PR has typically been the exclusive domain of companies with deep pockets and patient timelines. Spynn’s model focuses on creating a PR strategy for startups and entrepreneurs that makes major publication coverage accessible.

This democratization challenges the traditional PR industry’s business model. When credibility becomes a commodity that can be purchased with certainty rather than rented with hope, the entire ecosystem changes. Legacy agencies built their moats around relationships and expertise, but Spynn has built bridges that aim to bypass those moats entirely.

The company is focused on startups expanding to the U.S. and cryptocurrency projects, sectors where traditional PR agencies often struggle. These fast-moving industries want credibility quickly, meaning results that can be measured in weeks, not quarters.

The traditional PR industry is changing, not disappearing. The agencies that adapt to client demands for measurable results and guaranteed outcomes will survive. Ferretti’s Spynn aims to provide  clients with what they actually want versus what the industry has traditionally provided.

In a city known for its luxury, innovation and high standards in health care, Dubai offers a vast array of aesthetic and cosmetic procedures. Among these, liposuction in Dubai remains one of the most sought-after solutions for permanent fat removal and body contouring. However, as more patients in the region demand cutting-edge techniques, natural-looking results and personalized care, many are turning to internationally renowned experts such as Dr. Hüseyin Kandulu for their transformation.

Image provided by Ascend Agency

Who is Dr. Hüseyin Kandulu?

Dr. Hüseyin Kandulu is a board-certified plastic, reconstructive and aesthetic surgeon with a strong international reputation for excellence in body contouring. He was trained in Europe and certified to global standards.

He is particularly recognized for:

• Expertise in liposuction and advanced body sculpting

• Precision-driven techniques including hi-def liposuction

• Patient-centered approach with customized treatment plans

• Providing seamless support for medical tourists

His commitment to both safety and artistry makes him a trusted choice for individuals seeking transformative yet natural results.

Why choose liposuction?

Liposuction is a surgical fat removal technique designed to eliminate stubborn fat deposits that resist diet and exercise. It is not a weight-loss method but a body-shaping tool that allows patients to refine their silhouette, enhance muscle definition and improve overall proportions.

Common treatment areas include:

• Abdomen and flanks

• Arms and back

• Inner and outer thighs

• Chin and neck

• Chest (especially for men with gynecomastia)

• Hips and buttocks

Liposuction in Dubai, particularly when guided by the skill of surgeons like Dr. Kandulu, is now more advanced, comfortable and effective than ever before.

Types of liposuction performed by Dr. Hüseyin Kandulu

1. Traditional liposuction

Ideal for larger fat deposits, this technique uses small incisions and suction cannulas to remove fat.

2. Vaser liposuction

A next-generation approach using ultrasound energy to liquefy fat before extraction. This method is less invasive, with better skin tightening and reduced bruising.

3. High-definition liposuction

Dr. Kandulu specializes in hi-def lipo, which creates visible muscular contours (such as abs, obliques and pectorals) for a naturally athletic appearance.

Benefits of liposuction with Dr. Kandulu for Dubai patients

• Minimally invasive techniques with faster recovery

• Natural, sculpted results customized to body type

• World-class hygiene and safety protocols

• Affordable premium care compared to UAE private hospitals

• No compromise on comfort or luxury during your stay abroad

Patients often report a boost in self-esteem, physical confidence and renewed motivation to maintain a healthy lifestyle post-surgery.

Ideal candidates for liposuction

Not everyone is suitable for liposuction. Dr. Kandulu only accepts candidates who meet certain health and aesthetic criteria to ensure optimal results and safety.

You may be a good candidate if:

• You are in good physical health

• Your BMI is under 30

• You have good skin elasticity

• You struggle with localized fat deposits

• You have realistic expectations

Your journey: From Dubai to Istanbul and back

Here’s how a typical liposuction journey with Dr. Hüseyin Kandulu works for Dubai patients:

Step 1: Virtual consultation

After initial contact, patients provide photos and medical history. A video consultation is arranged to discuss goals, expectations, and procedure details.

Step 2: Travel and pre-surgical assessment

Upon arrival in Istanbul, the clinic team assists with check-in, blood work and in-person examination.

Step 3: Surgery day

• Procedure duration: 1-4 hours depending on areas

• Type of anesthesia: local with sedation or general

• Minimal incisions, often hidden in natural folds

Step 4: Recovery

• Stay in Istanbul: 5-7 days post-op

• Wear compression garments for 4-6 weeks

• Gradual return to work within 7-10 days

• Virtual follow-ups continue after returning to Dubai

What makes Dr. Hüseyin Kandulu the Preferred Choice?

Here’s what patients from Dubai say they value most:

• Surgical precision: “He treats you like a masterpiece.”

• Transparency: “No false promises—just expertise and honesty.”

• Aftercare: “Even after I flew home, he stayed in contact weekly.”

• Artistic results: “My body looks more defined but still natural.”

Pricing and value

Dubai is home to luxurious aesthetic clinics, but liposuction procedures can easily exceed $10,000–$15,000 USD depending on the clinic. In contrast, Dr. Kandulu offers all-inclusive packages with similar or better results starting from:

• €2,500-€3,500 for one area

• €4,000-€6,000 for multiple areas

• €6,000-€8,000 for hi-def sculpting

These prices include:

• Hotel stay (4–5 nights)

• Pre-op tests and consultations

• Surgery and anesthesia

• Compression garments

• Post-op medications

• VIP airport transfers

Real patient testimonials

“I was tired of hiding behind abayas. I went to Dr. Kandulu for Vaser liposuction Dubai, and now I feel so confident in my own skin.” – Amal S., Dubai

 “Everything was flawless—from the consultation to the hotel to the post-op care. Worth flying to Turkey for this level of service and result.” – Yasir M., Business Owner

“I checked clinics in Jumeirah, but Dr. Kandulu’s sculpting skills are on another level.” – Rania F., Influencer

Take the first step toward your new body today. Book a consultation with Dr. Hüseyin Kandulu at  En.HuseyinKandulu.com.

Medical disclaimer:

This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis, or treatment, please consult a medical professional or healthcare provider.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation.

Hair transplants today are more advanced, precise and natural-looking than ever before. But even in 2025, one key factor can still separate a believable result from a surgical one: whether the hair design respects the patient’s identity.

That identity isn’t just personal. It’s cultural. It’s genetic. It’s anatomical. And increasingly, patients are realizing that a transplant isn’t successful unless it matches them — not a template, a celebrity or the last patient in the chair.

This is where the industry is finally catching up: in recognizing that a transplant isn’t just about hair — it’s about belonging.

Not every hairline is built the same 

Ethnic background plays a major role in hairline structure and natural hair growth behavior. Afro-textured hair, for instance, grows at a different angle and with tighter curl patterns than straight or wavy hair types. East Asian hair tends to be thicker in diameter, with flatter follicle alignment. Middle Eastern and Mediterranean hair often carries unique density and wave variations.

These nuances are what top hair transplant clinics consider from the start — designing for natural harmony, not just coverage.

A hairline that looks flawless on one face can look out of place — or even artificial — on another. And the closer patients look, the more they recognize it.

What used to be overlooked is now being scrutinized in high-resolution. People are comparing, analyzing and calling out what doesn’t feel real. Hair restoration is no longer just about filling space — it’s about restoring context.

The risk of the copy-paste method 

Many clinics still rely on standardized designs — sharp frontal lines, symmetrical arcs, dense temples. But one-style-fits-all transplants don’t serve anyone in the long run.

Some patients arrive with reference photos pulled from entirely different ethnic or genetic backgrounds. They’re inspired by the aesthetics, but unaware that replicating those exact designs could clash with their natural features. The problem isn’t the inspiration — it’s the blind execution.

A transplant that ignores identity might pass at a glance. But in real life — up close, over time — it can start to look designed, not grown.

Design must respect identity

The most natural transplants aren’t necessarily the most dramatic. They’re the ones that look like they were always there. That means matching the shape of the hairline to the patient’s facial anatomy, following the correct angles and exit points based on texture, and adjusting for skin contrast, forehead slope and bone structure. And accounting for how that will change over time — not just in the next year, but in the next 10.

This kind of design work requires more than technical skill. It takes judgment, restraint and cultural fluency. It’s the difference between just placing hair and placing it with purpose.

Where Vera Clinic leads

At Vera Clinic, this kind of identity-led approach is standard. Ethnic matching isn’t a special option — it’s the foundation of how design is approached.

During consultations, the team doesn’t just focus on loss patterns; they assess skin tone, scalp characteristics, hair curl or wave behavior and facial harmony. Their goal is never to impose a look, it’s to restore one that fits. For example, a patient of Sub-Saharan African descent won’t receive the same temple angles or frontal design as a patient from the Balkans or Central Asia. That might sound obvious, but in a market flooded with templated designs, this level of nuance can be rare.

By refusing shortcuts, and by centering the design around each individual’s identity, Vera Clinic ensures that results aren’t just technically correct — they’re believable.

Why this shift matters

The new generation of patients isn’t passive. They’re informed. They come with questions. They notice when something looks off — even if they can’t name why. The days of “maximum density at all costs” are over. Today’s patients are more interested in hair that blends, complements and disappears into their appearance instead of announcing itself. This is exactly why a top hair transplant clinic in Turkey like Vera Clinic focuses less on numbers and more on how a transplant aligns with the individual’s natural features and identity.

The future is personal

Hair transplant excellence in 2025 isn’t measured by graft count or by shock factor. It’s measured by fit and whether a patient walks away with a result that feels like them — not like someone else. And the clinics that deliver that don’t chase trends. They build systems, ask the right questions and treat every transplant like a collaboration. Because when identity is respected, the result speaks quietly — and clearly — for itself.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation.

As online learning for K-12 students continues to expand in K-12 education, effective assessment strategies are more critical than ever. Assessments help measure progress, uncover knowledge gaps and support personalized learning. Whether through adaptive tools or interactive formats, thoughtful evaluation methods can offer educators and parents essential insights into student development.

Adapting traditional methods for online environments

Online environments differ from traditional classrooms in key ways, one being that educators lack the daily face-to-face interaction that can inform informal assessments. As a result, formal evaluations have become one of the primary tools for understanding student performance and engagement. Digital assessments can be powerful assets in online learning.

Assessments in online elementary school can confirm foundational skills, while in online high schools, they prepare students for complex subjects and critical thinking. These evaluations offer more than just academic benchmarks; they help shape how students learn, grow and stay motivated. Frequent assessments also help identify learning gaps early, allowing for timely intervention and support.

Engaging students with interactive and multimedia assessments

Assessments in virtual education can take many forms: quizzes, essays, projects and interactive activities. These tools give educators the feedback they need to tailor instruction and identify areas where students need support. For students, assessments offer a chance to reflect, take ownership of their learning and aim for improvement.

Interactive assessments go beyond traditional methods by involving students in active learning. Gamified assessments, for instance, integrate points, levels and challenges to engage students, especially younger learners. These techniques can make assessments more enjoyable and reduce performance pressure, helping students demonstrate understanding in creative ways.

Multimedia elements can also enhance online assessments. Videos, audio clips and infographics give students varied ways to show what they know. This is especially helpful for learners who express themselves better through digital media rather than written responses. It supports a more inclusive and accurate picture of student progress. Multimedia assessments also allow for differentiated instruction by accommodating various learning styles.

Tailoring assessments to individual needs

Adaptive assessments are another powerful strategy. These tools adjust question difficulty based on student responses, offering a more accurate measure of individual ability. Adaptive assessments help ensure students are both supported and challenged, guiding future instruction to meet their unique needs. This flexibility makes them especially effective in mixed-ability classrooms or among students with individualized learning plans.

Self-assessments and peer evaluations are also valuable. They build critical thinking, collaboration and self-awareness. When students assess their own or their peers’ work, they develop ownership over their learning process and learn to give and receive constructive feedback. These assessments can foster a strong sense of responsibility, encouraging students to set personal goals and monitor their own progress.

Leveraging technology for streamlined evaluation

Learning Management Systems streamline assessment delivery and tracking. LMS platforms support various formats, automate grading and keep students organized with deadlines and feedback. For teachers, they offer consistency and efficiency in managing assessments. Features like real-time analytics, progress tracking and customizable rubrics help educators provide more targeted instruction.

AI-powered assessment tools further enhance this process. AI can automate grading, provide instant feedback and analyze student performance data. This can help educators identify trends, monitor progress and make data-informed decisions about instruction. As AI technology continues to evolve, it holds the potential to support even more personalized and responsive learning experiences.

Ultimately, effective assessment strategies in online K-12 learning should do more than measure progress; they should help students stay engaged and supported. With tools like interactive formats, adaptive methods and AI integration, educators and parents can provide a more personalized learning experience. The right approach empowers students and supports their academic growth.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation.

Whether you’re running a lemonade stand with a pile of quarters in a tin box or a multinational investment firm with assets stored across multiple decentralized platforms and real-world commodities, one concern is the same: don’t lose the money, and don’t let anyone run off with it. Security is paramount but never perfect, and institutional investors understand that better than most. As more institutions enter the crypto space, ensuring the safety of digital assets on institutional crypto platforms becomes increasingly critical.

Institutions manage large volumes of assets and transactions, making them much more attractive to cybercriminals than individual investors. The stakes are high, and any breach can result in significant financial losses and damage to reputation. Robust security measures are essential to protect institutional investments and ensure the integrity of institutional cryptocurrency platforms.

A More Sophisticated Lockbox: Common Security Measures

The 2020 hack of KuCoin, a popular crypto exchange, resulted in the theft of over $280 million. Following the KuCoin hack, the platform worked with other exchanges and blockchain networks to freeze and recover stolen assets. Besides the need for collaboration and transparency, the incident also came with valuable lessons about the importance of a strong security foundation.

Institutional crypto platforms implement several basic security measures to safeguard assets:

• Multi-Factor Authentication: MFA requires multiple forms of verification before granting access. This significantly reduces the risk of unauthorized access.

• Cold Storage: Cold storage involves keeping a large portion of digital assets offline in hardware wallets, which are not susceptible to online attacks. Institutions often use cold storage for long-term holdings.

• Encryption: Encryption protects sensitive data and transactions. By encrypting data, platforms ensure that intercepted data remains unreadable without the appropriate decryption key.

Cybercriminals, however, are also using cutting-edge technology that is in a state of constant advancement, which means that cybersecurity has to keep pace. Several emerging technologies are enhancing security for institutional crypto platforms:

• Blockchain Forensics: Blockchain forensics involves analyzing blockchain data to trace and recover stolen assets. Companies like Chainalysis and CipherTrace provide these services, helping institutions monitor and investigate suspicious activities.

• Zero-Knowledge Proofs: Zero-knowledge proofs enable one party to prove to another that a statement is true without revealing any additional information. This technology enhances privacy and security, making transactions more secure.

• AI-Based Threat Detection: Artificial intelligence (AI) is being used to detect and prevent security threats. AI algorithms can analyze large datasets to identify unusual patterns and potential attacks in real-time.

Beyond the Lock: Best Practices for Institutional Crypto Security

Technological solutions can only do so much. Experts regularly say that the most fragile element of any security infrastructure is the human one. Institutions can adopt several best practices to enhance their security posture:

• Regular Audits: Conducting regular security audits helps identify vulnerabilities and ensure compliance with security standards. Audits should be performed by independent third-party firms specializing in crypto security.

• Employee Training: Educating employees about security best practices is crucial. Training programs should cover topics like recognizing phishing attempts, securing personal devices, and maintaining strong passwords.

• Robust Access Controls: Implementing strict access controls ensures that only authorized personnel can access sensitive information and systems. Role-based access control is an effective strategy to limit access based on user roles and responsibilities.

Keep a Hand on Your Company’s Purse

As institutional participation in the crypto market grows, so does the need for advanced security measures. By adopting best practices and leveraging emerging technologies, institutional crypto platforms can enhance their security posture, protect digital assets and build trust with investors. Continuous vigilance and proactive security strategies will be key to navigating the evolving landscape of crypto security. Every individual in the system represents a potential weak point, so make sure to stay informed so that you don’t become that point.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation.

With the popularity of live sports betting and sports as a whole, the NBA has launched a live betting odds feature, allowing users to place bets on their favorite basketball betting sites in its app for League Pass subscribers. In addition to allowing users to watch basketball games, they can also bet, which can stimulate engagement in the sports field.

Sportradar, as a renowned sports technology corporation, proposed this type of integrative environment. Scott Kaufman-Ross, the NBA’s executive vice president media and gaming, says, “As more of our fans consume content on digital platforms, it unlocks new ways for them to interact with our games.” Digital media is mainstream, as over 92.3% of internet users access the online network via mobile devices. By implementing more app-based features, the NBA can engage more of the online community.

Thanks to Sportradar’s collaboration, the NBA’s new live betting feature offers a seamless experience. Viewers can effortlessly track odds and place bets through the NBA’s betting partners. Sportradar’s OTT (over-the-top) streaming platform, emBET, will display betting lines for money lines, over-unders and point spreads. This feature is available to viewers in any state, but betting is restricted to states that have legalized mobile sports wagering.

Kaufman-Ross has expressed the league’s aim to provide “hyper-personalized and customized viewing experiences within NBA games.” This vision led to the introduction of Sportradar’s emBET technology, an exclusive feature for NBA League Pass subscribers. The innovative solution is an opt-in feature that appears only when a subscriber selects an odds overlay for a live game. While currently available only to mobile users, the league has plans to extend this feature to smart TVs and desktops.

Kaufman-Ross said that emBET’s integration into the NBA is “the first-of-its-kind in-app betting option from a U.S. pro sports league.” The NBA has a vision of live in-game micro-betting, meaning that sports gambling and sports can converge and lead to increased user immersion and engagement. While microbetting takes up a fraction of the gambling market in the United States, its volume is substantial in the United Kingdom.

The NBA’s partnership with nVenue, an analytics agency, has paved the way for exciting future developments. After participating in the association’s Launchpad program, nVenue earned an equity stake in the NBA. This collaboration has led to the introduction of new in-game gambling markets, such as betting on the first team to 11 points or predicting which player will score five points first. As technology advances, the NBA envisions offering in-game betting directly in the app, eliminating the need for users to navigate to external platforms.

emBET hopes to continue seamlessly delivering wagering functionality for sports bettors while also supplying interactive content, including advanced player and team insights, trivia widgets, voting capabilities and polls. Because of Sportradar’s exclusive admission to optical-tracking data from the NBA, Sportradar will be able to develop these dynamic functionalities in the future.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation.

Keever SEO is a driver of digital marketing success, specializing in elevating a business’s online presence and securing Page 1 Google rankings through data-driven strategies. Founded by acclaimed SEO expert Scott Keever, the agency crafts bespoke search engine optimization (SEO), local SEO and online reputation management services to propel businesses of all sizes forward.

What is Keever SEO?

Keever SEO is a search engine optimization company providing data-driven search engine marketing results. Keever SEO is an award-winning SEO agency.

Established in 2015 by entrepreneur, internationally recognized SEO expert and online reputation management mastermind Scott Keever, Keever SEO is a multi-award-winning digital marketing agency for businesses of all sizes. With a specialization in SEO, local SEO and online reputation management, Keever SEO helps clients gain more targeted traffic and revenue through data-driven SEO strategies. Keever SEO is one of the fastest-growing digital marketing agencies in the U.S. and has helped hundreds of businesses secure prominent Page 1 rankings on Google.

Keever SEO stands at the forefront of the digital marketing space as a search engine optimization company, dedicated to delivering data-driven marketing results that resonate with the needs of today’s businesses. With a laser focus on SEO, local SEO and online reputation management, Keever SEO tailors strategies to boost targeted traffic and revenue for clients of all sizes, carving a path for them to secure Page 1 Google rankings.

This fast-growing agency is more than just a service provider; it’s a trailblazer in the SEO industry. From small startups to established enterprises, Keever SEO has demonstrated an uncanny ability to adapt and excel, thanks to Scott Keever’s leadership and the team’s insatiable appetite for success. Hundreds of businesses have already felt the impact of their unparalleled expertise. Now, it’s time to explore how they garnered such an impressive reputation.

Award-winning excellence: Keever SEO’s accolades and testimonials

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Recognition in the form of prestigious awards is a testament to Keever SEO’s dominance in the digital marketing realm. Their trophy cabinet includes the Upcity National Excellence Award, Local Excellence Award and the accolade of Best of Florida Winner, all indicators of their exceptional performance and innovative strategies. However, the true measure of an award-winning SEO agency lies in the experiences of its clientele.

Keever SEO’s collection of glowing testimonials paints a vivid picture of the transformative results they consistently deliver.

Upcity National Excellence Award

The coveted National Excellence Award by Upcity is more than just a plaque on the wall; it’s a symbol of Keever SEO’s commitment to high performance and exceptional customer service. The agency’s inclusion in the Forbes Agency Council further solidifies its status as an industry leader, propelled by top talent and a relentless pursuit of success.

Local Excellence Award

Excellence on a local scale is just as crucial as national recognition. Keever SEO’s Local Excellence Award, specifically for their performance in Tampa, underscores their expertise and the tangible impact they’ve made on local businesses — proving that their talent and strategies resonate deeply within the communities they serve.

Best of Florida Winner

Being named the Best of Florida Winner for consecutive years is a feather in Keever SEO’s cap. It’s a clear indication that their digital marketing prowess isn’t confined to one locale but spans the Sunshine State, setting the bar for others to follow.

Comprehensive SEO solutions: Services offered by Keever SEO

Under Scott Keever’s watchful eye, Keever SEO has developed a vast array of digital marketing services, including

• Search engine optimization
• Pay-per-click management
• Brand marketing
• Online reputation management

They cater to the diverse needs of established businesses, secure prominent marketing strategies with a budget, and excel in pool pros marketing.

Specializing in SEO, local SEO and online reputation management, Keever SEO’s services are designed to drive more targeted traffic and revenue, a testament to their data-driven SEO strategies.

Local SEO

Local SEO is where Keever SEO truly shines. Their services are meticulously tailored to boost local search result visibility and attract local area customers. By optimizing online presence for these customers, Keever SEO ensures that businesses are not just visible, but dominant in their local digital marketing space.

The company’s track record in elevating online visibility is clear, with its strategic social media and SEO efforts making a marked difference for businesses in cities like Cincinnati.

Online reputation management

Online reputation management is another of Keever SEO’s specializations, particularly for high-profile individuals. They offer comprehensive services designed to:

• Cultivate a positive online presence

• Manage the public image effectively

• Mitigate negative content

• Enhance positive narratives

By doing so, Keever SEO helps businesses maintain a favorable brand image, which is crucial for building customer trust and loyalty.

Data-driven approach: How Keever SEO delivers results

At the core of Keever SEO’s success is a data-driven approach that underpins the development of its search engine marketing strategies. Employing search engine-approved methods and aligning with current search engine algorithms, ensures that its strategies are not only effective but also sustainable in the long run.

Clients have reported more than double their online visibility on average, which has led to potential revenue growth and an increase in customer base.

Personalized attention

Personalized attention is a hallmark of Keever SEO’s client service. The founder and CEO take an active role in reviewing every client campaign each month, ensuring that each strategy is meticulously crafted and driving growth.

By taking on a limited number of new clients, Keever SEO can provide bespoke strategies and personalized attention that cater to the unique needs of each project.

High retention rate

The impressive 97% client retention rate speaks volumes about the satisfaction and loyalty Keever SEO’s clients feel. This high retention rate is indicative of the quality and effectiveness of their SEO services and their commitment to delivering exceptional results for their clients.

Meet Scott Keever: The mastermind behind Keever SEO

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Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind and member of the Forbes Agency Council.

He is the founder of award-winning digital marketing agencies Keever SEO, ASAP Digital Marketing and Pool Pros Marketing.

Keever is not just the founder of Keever; he’s its heartbeat. His extensive background in entrepreneurship, SEO and online reputation management, backed by a degree in business administration and management, has been pivotal in the company’s ascent. Since its inception in 2015, Keever has expanded his vision to include other award-winning digital marketing agencies, showcasing his acumen and dedication to the industry.

An entrepreneur and internationally recognized SEO expert, Scott’s leadership and expertise are cornerstones of Keever SEO’s success. His innovative strategies and deep understanding of the digital marketing landscape have garnered the respect and trust of clients and peers alike, cementing Keever SEO’s position as a powerhouse in the industry.

Let Keever SEO work for you

Keever SEO has carved out a name for itself as a top-tier search engine optimization company, driven by the expertise of Scott Keever and his team’s dedication to delivering data-driven results. Through personalized strategies, award-winning performance, and a proven track record of success, they’ve enabled businesses to achieve Page 1 Google rankings, significant revenue growth, and an expanded customer base. Whether it’s local SEO or online reputation management, Keever SEO’s comprehensive suite of services is designed to propel businesses to new heights.

As we close the curtain on this exploration of Keever SEO, remember that the digital marketing landscape is ever-evolving, and having a seasoned navigator like Keever SEO can make all the difference. Are you ready to transform your business with their proven strategies and expert insights? The next chapter of your success story starts with a free consultation.

Frequently asked questions

What does Keever SEO do?

Keever SEO is a search engine optimization company providing data-driven search engine marketing results. Keever SEO is an award-winning SEO agency.

Who is the founder of Keever SEO?

Scott Keever is the founder and CEO of Keever SEO.

Where is Keever SEO located?

Keever SEO has locations across the country including Cincinnati, Ohio; Tampa, Florida; and Miami, Florida.

How much does Keever SEO cost?

Keever SEO offers monthly SEO services starting at $1000 per month.

Who is Scott Keever?

Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind and member of the Forbes Agency Council. He is the founder of award-winning digital marketing agencies Keever SEO, ASAP Digital Marketing and Pool Pros Marketing.

What awards has Keever SEO won?

Keever SEO has won the Upcity National Excellence Award from 2020-2023 and the Local Excellence Award for its performance in Tampa and Cincinnati from 2020-2023. This showcases the company’s consistent excellence in SEO.

What is the client retention rate of Keever SEO?

Keever SEO boasts an impressive client retention rate of 97%, underscoring strong client satisfaction and loyalty.

Follow Keever SEO on social media: Clutch, Crunchbase and Linkedin.

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Scalp micropigmentation (SMP) is a noninvasive hair tattoo that can last longer than a hair transplant. It can create the illusion of a shaved head, help camouflage scalp scars and improve the appearance of thinning hair by making it look thicker and fuller. The results are semi-permanent, meaning they will last for several years before gradually fading.

According to SMP expert Rick Mac, the procedure is safe with few risks or side effects. The results are immediate and will continue to improve over time as the pigment granules settle into the skin. However, touch-ups might be required every few years to maintain the desired appearance. The pigments used are hypoallergenic, and sterile and disposable needles are used in the procedure.

Mac owns MAC SMP, a clinic in White Plains, New York, where can give his clients the look they’ve dreamed of. Some people fear scalp micropigmentation will be painful, but most report only mild discomfort during the procedure. A local anesthetic can be used to numb the treatment area if necessary. Still, Mac says people sometimes become so relaxed that they fall asleep in his chair during the sessions.

The time needed for the procedure will depend on the size and severity of the area to be treated. Treatments are typically completed in three sessions, each lasting around two to three hours, with a follow-up session 30 days after the last treatment to ensure that everything is perfect. The results of scalp micropigmentation are so natural and realistic that no one will ever guess the procedure was done.

Mac has mastered the art of precision tattooing. He spent a full year of research in preparation and another year meticulously practicing on friends before he felt confident enough to provide the highest possible standard of scalp micropigmentation every time. Mac stresses the importance of knowing the equipment “like the back of your hand,” saying he can even tell what voltage his tattoo gun is set on just by feeling its vibrations.

Mac’s success with his clinic has inspired him to expand his business and open a larger facility. He’s also looking for someone as motivated as he was to learn the art and science of scalp micropigmentation, someone he could take under his wing and train to expand the business even more. He’s even thinking about a franchise.

Mac is well-positioned to teach SMP to anyone wishing to learn the craft, and he’s put together a three-to-four-day training course that includes everything necessary for someone to take it to whatever level they want. Scalp micropigmentation can easily integrate with several other professional services; for example, a barber could perform SMP treatments as an additional service to interested customers.

People who opt for scalp micropigmentation feel genuinely changed at the end because it’s a smoother, more efficient and almost therapeutic process compared to some of the other solutions for hair loss that are out there. Schedule your free consultation at MACSMP.com and connect with Mac to discuss your needs. He’ll walk you through the entire process, and you’ll be under no obligation. Payment plans are also available.

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Opofinance is revolutionizing the forex market with its powerful features which are unparalleled in the industry.

The world of forex trading can be intimidating for many; it requires plenty of knowledge and experience to be successful in the market. Fortunately, Opofinance has revolutionized the market by introducing powerful features to simplify the trading process. As one of the most reliable forex brokers with a robust support system in place, Opofinance is rated highly among traders.

Opofinance has a clear goal in mind: to make forex trading easy, efficient and accessible for all. It offers a range of tools and features that make the process of trading easier and more enjoyable. With its intuitive interface, you can quickly access valuable information, get market insights and make informed decisions that can lead to profitable trades. Additionally, its advanced technical analysis tools provide reliable support and guidance to help you make sound decisions. The team is also constantly working to optimize the platform and introduce new features to ensure you are well-equipped to take on the market.

Beyond its powerful features

Opofinance’s platform is packed with features such as advanced charting tools, automated social trading platform and real-time market news. It also has a robust customer support system in place to assist traders with any queries or issues they may have. With its combination of powerful trading features, reliable customer support and fast execution speed, Opofinance is a leading broker in the forex trading space.

Secure and reliable features to facilitate secure transactions

Opofinance revolutionizes the forex trading market with its secure and reliable features. These features facilitate secure transactions and provide users with peace of mind when it comes to their funds and investments. Thanks to these features, Opofinance is rated as one of the most reliable forex brokers who have a robust support system in place. This support system can resolve any issue or query quickly and efficiently, allowing users to focus on trading without worrying about their funds and investments.

Comprehensive customer support network ensures traders always have the assistance they need

Opofinance has an impressive set of features and unparalleled customer support network. The company always provides traders with assistance, ensuring customers have access to the help and resources they need to succeed in forex trading. Their comprehensive customer support network has earned the company its reputation as one of the most reliable forex brokers. The customer support team is available 24/7 and consists of experienced professionals who are dedicated to helping traders achieve success.

Opofinance is revolutionizing the forex trading space with its powerful features and its robust support system. It is highly rated as one of the most reliable forex brokers and has already made a name for itself in the industry. With its wide range of features and comprehensive customer service, Opofinance has become the go-to broker for forex traders. From its advanced order types to its user-friendly interface, Opofinance is the broker to watch out for in the forex trading market.

The news and editorial staffs of the Baltimore Sun had no role in this post’s preparation