{"id":11576515,"date":"2025-07-24T13:15:06","date_gmt":"2025-07-24T17:15:06","guid":{"rendered":"https:\/\/www.baltimoresun.com\/?p=11576515&#038;preview=true&#038;preview_id=11576515"},"modified":"2025-07-24T15:45:23","modified_gmt":"2025-07-24T19:45:23","slug":"philanthropy-wendy-schmidt","status":"publish","type":"post","link":"https:\/\/www.baltimoresun.com\/2025\/07\/24\/philanthropy-wendy-schmidt\/","title":{"rendered":"Philanthropist Wendy Schmidt insists science and immersive media can inspire action for the planet"},"content":{"rendered":"<p><strong>By JAMES POLLARD<\/strong><\/p>\n<p>NEW YORK (AP) \u2014 Technology drove the personal wealth behind many philanthropists atop the <a href=\"https:\/\/apnews.com\/article\/chronicle-of-philanthropy-50-michael-bloomberg-b92a504edaaa7b9712863d7d93e79a59\">list of last year\u2019s biggest American donors<\/a>. But Wendy Schmidt and her husband, former Google CEO <a href=\"https:\/\/apnews.com\/hub\/eric-schmidt\">Eric Schmidt<\/a>, are fairly unusual in their insistence that the scientific advancements they fund be shared widely and for the planet\u2019s protection.<\/p>\n<aside class=\"related left\"><h2 class=\"widget-title\" data-curated-ids=\"\" data-relation-type=\"automatic-primary-section\">Related Articles<\/h2><ul><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/ai-impersonation\/\" title=\"Creating realistic deepfakes is getting easier than ever. Fighting back may take even more AI\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tCreating realistic deepfakes is getting easier than ever. Fighting back may take even more AI\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/asian-beauty-products-us-tariffs\/\" title=\"Tariffs threaten Asian beauty product boom in US\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tTariffs threaten Asian beauty product boom in US\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/trump-administration-to-investigate-oregon-transgender-athlete-policies\/\" title=\"Trump administration to investigate Oregon transgender athlete policies\">\n\t\n\t\t\t\t<span class=\"dfm-title premium\">\n\t\t\tTrump administration to investigate Oregon transgender athlete policies\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/alligator-alcatraz-detainees-attorneys\/\" title=\"Attorneys: \u2018Alligator Alcatraz\u2019 detainees held without charges, barred from legal access\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tAttorneys: \u2018Alligator Alcatraz\u2019 detainees held without charges, barred from legal access\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/former-gov-cooper-makes-it-official-enters-north-carolinas-us-senate-seat-race\/\" title=\"Former Gov. Cooper makes it official, enters North Carolina&#8217;s US Senate seat race\">\n\t\n\t\t\t\t<span class=\"dfm-title premium\">\n\t\t\tFormer Gov. Cooper makes it official, enters North Carolina&#8217;s US Senate seat race\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><\/ul><\/aside>\n<p>The Silicon Valley veterans\u2019 philanthropies, <a href=\"https:\/\/apnews.com\/article\/science-technology-climate-and-environment-philanthropy-b31e7f4445a95fc0819e72b81b226a1b\">led by Wendy Schmidt<\/a>, have joined the growing ranks focused on marine conservation since the Schmidt Family Foundation\u2019s inception in 2006. With a net worth estimated to exceed $25 billion, they\u2019re embracing that role as the Trump administration <a href=\"https:\/\/apnews.com\/article\/trump-science-medicine-research-cancer-funding-university-0ef3fa47694784e47b0ecd51680410ba\">cuts billions in federal funding to scientific research<\/a>.<\/p>\n<p>\u201cWe work really hard to make sure science holds its place in our society,\u201d Wendy, the president and co-founder of the Schmidt Family Foundation and Schmidt Ocean Institute, told The Associated Press. \u201cIt\u2019s how we got where we are. It\u2019s why we have these technologies that we\u2019re using today.\u201d<\/p>\n<p>Her latest philanthropic venture is Agog: The Immersive Media Institute. Co-founded last year with climate journalism pioneer Chip Giller, the effort attempts to spark social change by fostering new connections with the natural world through extended reality technologies.<\/p>\n<p>Grantees include \u201cFragile Home,\u201d a project exploring displacement through a mixed reality headset that takes users through the past, present and future of a Ukrainian home; and Kinfolk Tech, a nonprofit that aims to help excluded communities reshape public monuments by superimposing their own digitally rendered installations onto real world spaces.<\/p>\n<p>The Associated Press recently followed Wendy Schmidt on a tour of Kinfolk Tech\u2019s Juneteenth exhibit in Brooklyn Bridge Park and spoke with her about funding scientific research. This interview has been edited and condensed for clarity.<\/p>\n<figure id=\"attachment_11576522\"  class=\"wp-caption aligncenter size-article_inline\"><img decoding=\"async\" class=\" lazyautosizes lazyload\" src=\"https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=620%2C9999px&amp;ssl=1\" alt=\"Agog Executive Director Chip Giller, left, philanthropist Wendy Schmidt and Kinfolk Tech co-founder Idris Brewster, right, tour Brooklyn Bridge Park in New York City on June 7, 2025. (AP Photo\/James Pollard)\" width=\"2420\" data-sizes=\"auto\" data-src=\"https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=620%2C9999px&amp;ssl=1\" data-attachment-id=\"11576522\" data-srcset=\"https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=620%2C9999px&amp;ssl=1 620w,https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=780%2C9999px&amp;ssl=1 780w,https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=810%2C9999px&amp;ssl=1 810w,https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=1280%2C9999px&amp;ssl=1 1280w,https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Philanthropy_Wendy_Schmidt_53578.jpg?fit=1860%2C9999px&amp;ssl=1 1860w\" \/><figcaption class=\"wp-caption-text\">Agog Executive Director Chip Giller, left, philanthropist Wendy Schmidt and Kinfolk Tech co-founder Idris Brewster, right, tour Brooklyn Bridge Park in New York City on June 7, 2025. (AP Photo\/James Pollard)<\/figcaption><\/figure>\n<h4>Q: What do you hope to accomplish with Agog: The Immersive Media Institute?<\/h4>\n<p>A: (Extended reality) has an enormous amount of power. It has a power to get inside your head. It has a power to move you and remove your ego in a way, and it puts you inside as a participant of something. You\u2019re seeing a story rather than just being an observer. And so, it has a potential for stirring you to action.<\/p>\n<p>We realized someone\u2019s going to take this and they\u2019re going to make it really good. And they\u2019ll probably use it for entertainment and someone will make money with it. But maybe there\u2019s a better way to use it. As a philanthropist, I\u2019m thinking about what good can come out of this and how can we use this for social good and to create more empathy in the world, more connection for people.<\/p>\n<h4>Q: Why are you leaning into diversity and inclusion with this tool when others are rolling back similar philanthropic efforts?<\/h4>\n<p>A: Well, they\u2019re not going away. Because even when you think about AI and how you program an AI, if you\u2019re not inclusive, you\u2019re not really serving everybody. And when you have a technology just as powerful as this one is, and those that are more powerful, they must be inclusive by design. We work with all of our grantees to make sure that we\u2019re listening and that their voices are heard and their stories, in this case, get told by them.<\/p>\n<h4>Q: What is philanthropy\u2019s role in advancing climate research when the U.S. government is reducing funding for that area?<\/h4>\n<p>A: We\u2019ve frankly continued to do what we\u2019ve always done, which is to try to be on the frontier of research and efforts to understand our planet, to share that understanding openly with more people. Because when you see something differently, your whole worldview changes. We\u2019re finding things in the ocean we didn\u2019t know existed at all, even five years ago. And they should change the way we think about the planet.<\/p>\n<p>And so (what\u2019s going on today in our country) is really a shame. There are many important projects that have lost funding, and you can\u2019t save all of them. But we are doing everything we can to shore up people in our very broad network of scientists and young PhD students and post-PhD folks, researchers everywhere. We\u2019re expanding our opportunities on Falkor (too), on the (ocean) research vessel. Most people are lacking funding. We\u2019re helping them to have funding so they can complete their mission. We don\u2019t think science should stop because of what\u2019s going on here. In fact, it\u2019s more important than ever.<\/p>\n<p>As always, it\u2019s our job as philanthropists to take risks \u2014 to do what governments and industry often won\u2019t do anyway. You can\u2019t do everything, but you can do a lot. Particularly when it comes to climate and climate science. Climate modeling is super important in terms of public health and the surveillance and reporting of data. When the United States isn\u2019t doing that, there are others who can do that if you build out their architecture. And philanthropy can play a very big role in doing that.<\/p>\n<h4>Q: How do you restore that faith in science?<\/h4>\n<p>A: Experiential (media) I think is important. One of the things that Agog can do is expose people to realities that they don\u2019t see. People accept what they see on the surface. But when you, for example, bring people along on a dive that our robot SuBastian does off of Falkor (too), and you show them a world no human eye has ever seen, and they witness what is really on the earth. And then you give them the science and tell them this is most of life on earth and that this plays this function in your life and your well-being.<\/p>\n<p>We can help people make connections when we can show them things, get their attention, and reveal the most wonderful things they\u2019ve ever seen that are here on this planet.<\/p>\n<p><em>Associated Press coverage of philanthropy and nonprofits receives support through the AP\u2019s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP\u2019s philanthropy coverage, visit <a href=\"https:\/\/apnews.com\/hub\/philanthropy\">https:\/\/apnews.com\/hub\/philanthropy<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Silicon Valley veterans&#8217; philanthropies are among the growing ranks focused on marine conservation.<\/p>\n","protected":false},"author":13,"featured_media":11576516,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2025-07-24T17:19:59Z","apple_news_api_id":"c138bd97-745b-4145-a8d3-90a9b44a917c","apple_news_api_modified_at":"2025-07-24T17:20:45Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AwTi9l3RbQUWo05CptEqRfA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"subheadline":"&quot;We can help people make connections when we can show them things, get their attention, and reveal the most wonderful things they\u2019ve ever seen that are here on this planet.&quot;","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[88,91,85],"tags":[],"feature":[],"location":[],"type-of-work":[],"coauthors":[1963],"class_list":["post-11576515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-national","category-news"],"post_status":"","edit_last":0,"edit_lock":0,"highlights":"","original_byline":"","original_canonical":"","original_category":"","original_email":"","original_id":0,"original_pubdate":"","original_source":"","primary_section":"91","primary_tag":0,"print_workflow_body":"","print_workflow_exported_ts":"","print_workflow_exported_username":"","print_workflow_shapes":"","print_workflow_side":"","really_short_title":"","short_title":"","syndication_source":{"canonical":"https:\/\/www.bostonherald.com\/2025\/07\/24\/philanthropy-wendy-schmidt","id":"cG9zdDoyMTY5NDMx","siteName":"Sharing Dash","syndicationSourceStack":[{"canonical":"https:\/\/www.bostonherald.com\/2025\/07\/24\/philanthropy-wendy-schmidt","id":"cG9zdDoyMTY5NDMx","siteName":"Sharing Dash","sourceUrl":"https:\/\/sharingdash.medianewsgroup.com"}],"source_url":"https:\/\/sharingdash.medianewsgroup.com"},"market_neutral_title":"","social_title":"","dfm_hub_post_id":0,"paywall_level":"metered","featured_media_content":{"content_type":"image","content":{"id":11576516,"title":"US_Philanthropy_Wendy_Schmidt_96022-1","filename":"US_Philanthropy_Wendy_Schmidt_96022-1.jpg","url":"https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/US_Philanthropy_Wendy_Schmidt_96022-1.jpg","link":"https:\/\/www.baltimoresun.com\/2025\/07\/24\/philanthropy-wendy-schmidt\/us_philanthropy_wendy_schmidt_96022-1\/","alt":"","author":"13","description":"","caption":"FILE &#8211; American businesswoman and philanthropist Wendy Schmidt speaks at the launch of the New Plastics Economy Innovation Prize at the Saatchi Gallery in London, May 18, 2017. 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