{"id":11579916,"date":"2025-07-25T18:27:31","date_gmt":"2025-07-25T22:27:31","guid":{"rendered":"https:\/\/www.baltimoresun.com\/?p=11579916&#038;preview=true&#038;preview_id=11579916"},"modified":"2025-07-25T18:29:34","modified_gmt":"2025-07-25T22:29:34","slug":"meta-eu-political-ads","status":"publish","type":"post","link":"https:\/\/www.baltimoresun.com\/2025\/07\/25\/meta-eu-political-ads\/","title":{"rendered":"Meta will cease political ads in European Union by fall, blaming bloc\u2019s new rules"},"content":{"rendered":"<p><strong>By KELVIN CHAN<\/strong><\/p>\n<p>LONDON (AP) \u2014 Facebook and Instagram owner Meta said Friday that it will stop all political advertising in the <a href=\"https:\/\/apnews.com\/hub\/europe\">European Union<\/a> by October, blaming legal uncertainty over new rules designed to increase transparency in election campaigns.<\/p>\n<aside class=\"related left\"><h2 class=\"widget-title\" data-curated-ids=\"\" data-relation-type=\"automatic-primary-section\">Related Articles<\/h2><ul><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/ai-impersonation\/\" title=\"Creating realistic deepfakes is getting easier than ever. Fighting back may take even more AI\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tCreating realistic deepfakes is getting easier than ever. Fighting back may take even more AI\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/asian-beauty-products-us-tariffs\/\" title=\"Tariffs threaten Asian beauty product boom in US\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tTariffs threaten Asian beauty product boom in US\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/major-student-loan-changes-next-steps\/\" title=\"8 major student loan changes from Trump\u2019s budget bill: Next steps for borrowers\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\t8 major student loan changes from Trump\u2019s budget bill: Next steps for borrowers\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/wall-street-us-eu-deal\/\" title=\"Wall Street coasts for now ahead of a week packed with potential flashpoints\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tWall Street coasts for now ahead of a week packed with potential flashpoints\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><li>\n\t\t\t<a class=\"article-title\" href=\"https:\/\/www.baltimoresun.com\/2025\/07\/28\/us-europe-trade-deal-impact\/\" title=\"How the US-EU trade deal wards off more escalation but will raise prices and slow growth\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tHow the US-EU trade deal wards off more escalation but will raise prices and slow growth\t\t<\/span>\n\n\n\n\t\t\t<\/a>\n\t\n\t\n<\/li><\/ul><\/aside>\n<p>The social media giant said in a blog post that it will no longer allow ads for political, electoral and social issues on its platforms, which also include Threads, starting in early October.<\/p>\n<p>The company said it was making the decision because of the 27-nation EU\u2019s \u201cunworkable\u201d Transparency and Targeting of Political Advertising regulations.<\/p>\n<p>The rules introduce \u201csignificant operational challenges and legal uncertainties,\u201d Meta said.<\/p>\n<p>It\u2019s not the first Big Tech company to make such a move. Google said last year that it would stop serving EU users political ads before the rules take effect, in an announcement that cited similar reasons.<\/p>\n<p>Under the regulations, which are set to take effect on Oct. 10, platforms will have to label political ads, disclosing who paid for them, and what campaign, referendum or legislative process they\u2019re connected to. Ads will have to be preserved in a database, and they can only be targeted to users under strict conditions.<\/p>\n<p>The rules introduce \u201csignificant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,\u201d Meta said.<\/p>\n<p>Violations can be hit with fines worth up to 6% of a company\u2019s annual global revenue.<\/p>\n<p>The rules are part of Brussels\u2019 wider efforts to counter foreign influence and manipulation in elections, and dovetail with the bloc\u2019s other regulations designed to protect citizens\u2019 privacy and hold platforms more accountable for internet users\u2019 online safety. But those moves clash with President Donald Trump\u2019s administration, which has lashed out at the EU\u2019s digital rulemaking.<\/p>\n<p>Meta said its decision won\u2019t affect users who want to debate politics on its platforms or prevent politicians, candidates and officer holders from \u201csharing political content organically.\u201d<\/p>\n<p>\u201cThey just won\u2019t be able to amplify this through paid advertising,\u201d it said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rules introduce \u201csignificant operational challenges and legal uncertainties,\u201d Meta said.<\/p>\n","protected":false},"author":13,"featured_media":11579917,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2025-07-25T22:29:34Z","apple_news_api_id":"7c99b861-ab6e-4382-a7aa-c7788beafe7e","apple_news_api_modified_at":"2025-07-25T22:29:37Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AfJm4YatuQ4Knqsd4i-r-fg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"subheadline":"Under the regulations, which are set to take effect on Oct. 10, platforms will have to label political ads, disclosing who paid for them, and what campaign, referendum or legislative process they\u2019re connected to.","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[71,85,24255],"tags":[],"feature":[],"location":[],"type-of-work":[],"coauthors":[1963],"class_list":["post-11579916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","category-world"],"post_status":"","edit_last":0,"edit_lock":0,"highlights":"","original_byline":"","original_canonical":"","original_category":"","original_email":"","original_id":0,"original_pubdate":"","original_source":"","primary_section":"71","primary_tag":0,"print_workflow_body":"","print_workflow_exported_ts":"","print_workflow_exported_username":"","print_workflow_shapes":"","print_workflow_side":"","really_short_title":"","short_title":"","syndication_source":{"canonical":"https:\/\/www.bostonherald.com\/2025\/07\/25\/meta-eu-political-ads","id":"cG9zdDoyMTc0MDMx","siteName":"Sharing Dash","syndicationSourceStack":[{"canonical":"https:\/\/www.bostonherald.com\/2025\/07\/25\/meta-eu-political-ads","id":"cG9zdDoyMTc0MDMx","siteName":"Sharing Dash","sourceUrl":"https:\/\/sharingdash.medianewsgroup.com"}],"source_url":"https:\/\/sharingdash.medianewsgroup.com"},"market_neutral_title":"","social_title":"","dfm_hub_post_id":0,"paywall_level":"metered","featured_media_content":{"content_type":"image","content":{"id":11579917,"title":"Meta_Teen_Accounts_10797_8d6bc0-1","filename":"Meta_Teen_Accounts_10797_8d6bc0-1.jpg","url":"https:\/\/www.baltimoresun.com\/wp-content\/uploads\/2025\/07\/Meta_Teen_Accounts_10797_8d6bc0-1.jpg","link":"https:\/\/www.baltimoresun.com\/2025\/07\/25\/meta-eu-political-ads\/meta_teen_accounts_10797_8d6bc0-1\/","alt":"","author":"13","description":"","caption":"FILE &#8211; The Instagram logo is seen on a cell phone in Boston, Oct. 14, 2022. 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