{"id":3875877,"date":"2019-05-16T12:46:00","date_gmt":"2019-05-16T12:46:00","guid":{"rendered":"https:\/\/www.baltimoresun.com?p=3875877&preview_id=3875877"},"modified":"2019-08-16T01:46:31","modified_gmt":"2019-08-16T01:46:31","slug":"tag-publisher-sourcing-disclosure","status":"publish","type":"post","link":"https:\/\/www.baltimoresun.com\/2019\/05\/16\/tag-publisher-sourcing-disclosure\/","title":{"rendered":"TAG publisher sourcing disclosure"},"content":{"rendered":"<p>Tribune Publishing is a member of the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry.<\/p>\n<p>As a participant of TAG&#8217;s Certified Against Fraud program Tribune Publishing is committed to promoting transparency and combatting fraud.<\/p>\n<p>As part of this program Tribune discloses Paid Traffic Sources across all digital properties.<\/p>\n<p>Below is the percentage of Paid Traffic for all Tribune Publishing&#8217;s websites.<\/p>\n<p>On average, less than 2% of all traffic directed to Tribune properties was paid. The charts below are updated on a quarterly basis.<\/p>\n<p><b>Chicago Tribune <\/b> Quarter Paid Traffic % Q1 2018 0.58% Q2 2018 1.80% Q3 2018 0.58% Q4 2018 0.20% Q1 2019 0.16%<\/p>\n<p><b>New York Daily News<\/b> Quarter Paid Traffic % Q1 2018 0.02% Q2 2018 0.03% Q3 2018 0.02% Q4 2018 0.006% Q1 2019 0.14%<\/p>\n<p><b>Baltimore Sun <\/b> Quarter Paid Traffic % Q1 2018 0.83% Q2 2018 1.80% Q3 2018 0.78% Q4 2018 0.33% Q1 2019 0.25%<\/p>\n<p><b>Sun Sentinel<\/b> Quarter Paid Traffic % Q1 2018 0.69% Q2 2018 1.68% Q3 2018 1.04% Q4 2018 0.46% Q1 2019 0.28%<\/p>\n<p><b>Orlando Sentinel <\/b> Quarter Paid Traffic % Q1 2018 1.16% Q2 2018 1.78% Q3 2018 0.90% Q4 2018 0.52% Q1 2019 2.10%<\/p>\n<p><b>Hartford Courant <\/b> Quarter Paid Traffic % Q1 2018 1.02% Q2 2018 2.55% Q3 2018 1.26% Q4 2018 1.00% Q1 2019 0.11%<\/p>\n<p><b>The Morning Call <\/b> Quarter Paid Traffic % Q1 2018 0.11% Q2 2018 0.03% Q3 2018 0.04% Q4 2018 0.08% Q1 2019 0.25%<\/p>\n<p><b>Daily Press <\/b> Quarter Paid Traffic % Q1 2018 0.36% Q2 2018 0.13% Q3 2018 0.06% Q4 2018 0.03% Q1 2019 0.05%<\/p>\n<p><b>Capital Gazette <\/b> Quarter Paid Traffic % Q1 2018 0.300% Q2 2018 0.06% Q3 2018 0.04% Q4 2018 0.002% Q1 2019 0.002%<\/p>\n<p><b>Caroll County Times <\/b> Quarter Paid Traffic % Q1 2018 0.002% Q2 2018 0.01% Q3 2018 0.05% Q4 2018 0.002% Q1 2019 0.001%<\/p>\n<p><b>SouthFlorida.com <\/b> Quarter Paid Traffic % Q1 2018 0.01% Q2 2018 0.09% Q3 2018 0.06% Q4 2018 0.39% Q1 2019 8%<\/p>\n<p><b>Virginia Gazette <\/b> Quarter Paid Traffic % Q1 2018 0.001% Q2 2018 0.0242% Q3 2018 0.002% Q4 2018 0% Q1 2019 0.001%<\/p>\n<p><b>CT Now<\/b> Quarter Paid Traffic % Q1 2018 0.03% Q2 2018 0.02% Q3 2018 0.07% Q4 2018 0.01% Q1 2019 0%<\/p>\n<p><b>City Paper<\/b> Quarter Paid Traffic % Q1 2018 0.0718% Q2 2018 0.04% Q3 2018 0.22% Q4 2018 0.003% Q1 2019 0.003%<\/p>\n<p><b>GrowthSpotter <\/b> Quarter Paid Traffic % Q1 2018 0.009% Q2 2018 0.006% Q3 2018 0.007% Q4 2018 0.005% Q1 2019 0.01%<\/p>\n<p><b>The Virginian-Pilot <\/b> Quarter Paid Traffic % Q1 2018 0.148% Q2 2018 0.370% Q3 2018 0.125% Q4 2018 0.077% Q1 2019 0.073%<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tribune Publishing is a member of the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. As a participant of TAG&#8217;s Certified Against Fraud program Tribune Publishing is committed to promoting transparency and combatting fraud. As part of this program Tribune discloses Paid Traffic 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